Apple's International Presence

Apple currently has business all over the globe. Most of the Apple retail stores are located in the United States but are also located in 7 other countries. The first international store opened in Japan and followed by England. With Apple having physical locations as well as having very strong online sales, the website itself provides information to every countries were sales are made. It even allows you to choose the language of the website to suit your needs.

When researching their international business, I would have to say that the majority of Apple's international trade would be exporting. When a customer orders a product online it can be shipped to that country. When I bought my computer and ipod online, the ipod its self was assembled in China. With the ability to ship products around the world, Apple increases their market and sales. Their website is very helpful for the other countries to be able to buy products off of the website that translates the products and prices into their language. I would also say that Apple has a global strategy in the sense that they offer the same products across the different markets. The decisions are made in the home office and then made available to the other locations. As of right now the iPad is only offered in the United States, but is planning on expanding in late April for some other countries.