Apple's headquarters located in California uses a corporate-level strategy competing on many different levels. Apple has a moderate to high level of diversification with related constrains. Apple offers home computers, personal computers, phones, music devices, software, and applications. All of their products use very similar design techniques and the majority of the applications can be used on multiple devices without changing the format. They are also one of the few computer base companies that also own retail stores. They customers can either order online through Apple.com or go to a Apple retail store and buy the same products. All of their businesses are linked and continue to move forward at the same time.
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