Apple has teamed up with other organizations such as Nike, IBM, and HP to create strategic alliances. In 1991 Apple and IBM had a joint development of software to facilitate links between Apple's personal computers and IBM's personal-computer networks. They also joined with Motorola for a new set of microprocessors. IBM and Apple also established a joint venture for software design for Apple, IBM and other computers. They also established a joint venture to formulate joint standards for "multi-media" Both IBM and Apple are in a fast-cycle market where they are constantly looking for new competitive advantages. After IBM, Apple formed a strategic alliance with Intel and changed the computer industry. Together they allowed users to have Windows or Mac software on any device with an Intel processor.
Another alliance was between Apple and Nike and the development of Nike+ipod. Their goal was to combine the worlds of sports and music. The Nike+ footwear communicates with your iPod and lets you keep track of your distance, time, and calories burned.
Apple has formed other strategic alliances to help share risks and to get their products with other products that they do not produce. They use their innovation for hardware and combine it with other companies software and vice versa.
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